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    <loc>https://www.kenzietubbs.com/quick-lane-website-redesign-seo-focused</loc>
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    <lastmod>2023-03-31</lastmod>
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      <image:title>Quick Lane</image:title>
      <image:caption>Persona 3: Linda is a working mom with minimal spare time. She’s looking for a quick service solution for her 2013 Honda Pilot but is leery based on anecdotal horror stories she’s heard about Jiffy Lube, etc.</image:caption>
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      <image:title>Quick Lane</image:title>
      <image:caption>Persona 1: Kate bought her car from Ford and noticed a Quick Lane in the parking lot. She likes the confidence of servicing with Ford but wants the convenience of getting it serviced on her time.</image:caption>
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      <image:caption>Persona 2: Tim works for the local steel mill and needs a new set of tires for his F-250. He discovers Quick Lane when researching tire prices for his favorite brand.</image:caption>
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    <lastmod>2025-07-06</lastmod>
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    <loc>https://www.kenzietubbs.com/cannes-young-lions</loc>
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    <lastmod>2023-03-31</lastmod>
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      <image:caption>Insight There's no time to waste. Two out of three children who survive their cancer diagnosis develop secondary cancers, or lifelong issues, due to current toxic treatments. TikTok—one of the most downloaded apps in America and a corporation with 800 million global users creating videos and already making in-app purchases—is based on limited video time.*1  80% of active users in the U.S. are aged 16-34. Old enough to be the siblings, or young parents, of the children we're trying to save.*2 What if an unexpected corporate partnership with TikTok, and an even more surprising change to its platform, could give everyone more of what they needed? Solution Introducing the #EverySecondCounts campaign – a corporate partnership between TikTok and CureSearch that changes the way the TikTok platform works to fund the cures to childhood cancer. For a small in-app donation, users can lengthen their video content time.  We'll extend the maximum content length to two full minutes, more than doubling the usual upload, for a week after donation. Proceeds of the time extensions will go to CureSearch. We'll also extend our campaign by expanding on existing behaviors in TikTok: a custom campaign hashtag so users can "duet" and encouraging a new "Ring the Bell" dance. The dance children do when they finally beat their cancer.</image:caption>
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    <lastmod>2023-03-31</lastmod>
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    <lastmod>2023-09-19</lastmod>
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  <url>
    <loc>https://www.kenzietubbs.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-08-09</lastmod>
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      <image:title>Work</image:title>
      <image:caption>This case study highlights our ongoing work with to redesign the client matching experience. In Tax Season '24 we grew our match accuracy to 93.8%, client satisfaction to 98.3%, and Tax Pro readiness to 85%. As this is active work, the project is password protected. Please reach out for access.</image:caption>
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      <image:caption>The Spruce mobile banking app brand was born from the idea of creating a fresh, approachable financial tool that felt supportive rather than intimidating. We first designed and developed the product in 2021, building a modern, intuitive experience from the ground up to empower users through financial literacy and healthy money habits.</image:caption>
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      <image:caption>The redesigned Ford Owner global website to better support post-purchase needs by surfacing key tools, service reminders, and vehicle support. The new experience helps owners get more value from their vehicle while deepening brand loyalty.</image:caption>
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      <image:caption>The redesigned Quick Lane website prioritized SEO and scalable UX, delivering a modular system that improved site visibility, streamlined navigation, and supported hundreds of local store pages across North America. The solution balanced brand consistency with flexibility, enhancing content performance without compromising the user experience.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>The United We refreshed identity and UX increased engagement and made it easier for users to explore stories, take action, contribute to the cause, and elevated the voices of women and advocates across Kansas City.</image:caption>
    </image:image>
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      <image:title>Work</image:title>
      <image:caption>Cannes Young Lions Competition (Digital Category), National Second Place: In this week-long challenge for teams of two creative professionals, we developed a campaign to shift perceptions of childhood cancer by amplifying the voices of those impacted through CureSearch. The competition highlights the next generation of creative leaders from agencies, in-house teams, and select freelancers.</image:caption>
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  </url>
</urlset>

